It can be difficult to make your business stand out in saturated digital market. This can ring especially true for an organic specialty startup business. Finding and connecting with your target audiences and expanding your reach online are essential for success, but there are so many marketing channels out there, the decision can feel overwhelming. What works for some may not work for others. There are, however, a few methods which are generally the most effective for business growth.
Banner Ads, also known as Banner Advertising, is a brand advertising method we see on websites every day. They consist of those rectangular images that reach across the bottom, top, or either side of a web page. You can use them to promote your products, services, or brand and they’re extremely user friendly. Each ad is linked directly to your site where a consumer can get information, learn about your company, and/or make purchases.
This method tends to be so effective because of their placement, and because people make their ads straightforward. A banner ad should offer a solution to a problem the reader is having, hopefully encouraging them to click on your ad for more information.
You’ll find that there are many benefits to blogging for your business, and it can be relatively simple as long as your articles are well-written and designed to engage your customers. A solidly curated blog can set you apart from other similar businesses, keep your current clientele or audience engaged, increase the demand and interest in your products and services, and help readers understand the importance of organics and why you’re passionate about it. An engaging blog (one with entertaining or useful content) will also give people a reason to visit your site on a regular basis.
Social media is another wonderful, very accessible marketing tool, especially when influencers are involved. Simply put, influencer marketing is social media marketing that involves product mentions and endorsements from people with large and dedicated social media followings. This works beautifully because of the trust most followers have in influencers and their opinions. You’ll definitely need to make time to take a hands-on approach to influencers you are working or want to work with.
Make Your Site a Destination
A tactic that can work especially well for businesses that offer specialties is creating a website that people want to visit in their spare time. Unlike a need-based company or blog such as tax or legal services, your site and blog (if you create a blog) can focus more on aesthetics and suggesting a desire for products your readers didn’t necessarily know they wanted. Colorful images, recipes, and educational content are great ways to show how your products can give their quality of life an upgrade. This is an area most consumers are eager to invest in, and when people feel invested they share with their friends and family.
While food is a necessity, organic specialty products are more lifestyle-based, so creating a sense of community among your customers and around your brand will build a more sustainable following and make your site a place people look forward to visiting.
Chrissy Ryland - I'm a freelance writer and blogger from Northern California. I grew up loving all things entertainment and travel and now I am blessed with a career that lets me write about both of those topics along with many others. For inquiries about a story you think I might want to cover, please contact me at firstname.lastname@example.org