When you set out to create packaging for your company, you have some powerful options. This is especially true when you partner with a digitally-based flexible packaging company. With capabilities such as custom printed Mylar bags, photo-quality technology and the latest options for films, structures and finishes, you have a lot of possibilities before you.
Just in the area of product differentiation, your product can be enclosed in packaging that sparkles and pops with graphics that use mosaic, metallic effects and collage. This allows you to maximize creative freedom when producing a new package.
It is also important to realize that you have more possibilities than ever before. With low print runs and no plate or setup fees, you can personalize your packaging in many ways. This means your company can decide to print limited editions or promotional runs that were previously too expensive with standard printing techniques. Not only can you be confident your product will stay fresh, but you can also concentrate on making the packaging stand out to consumers.
Unique Ideas for Packaging Design That Align With Your Brand
With packaging that has a premium look and feel, you have the power to develop your brand like never before. Stand up pouch printing offers solid consumer convenience in environmentally-friendly packaging. This tells your customers that you are doing your part to keep the planet healthy by following sustainable practices. You can burnish your company’s image with a host of best practices:
The use of recyclable films and print substrates
The practice of reducing global emissions in transportation
The elimination of waste in the digital printing process
The focus on reducing the carbon footprint of packaging
With digitally enhanced packaging, you can create attractive packaging that better reflects the values of your company. This means telling your company’s story on each package if you desire, or highlighting what sets your business model apart from the competition. All of this can be accomplished while making sure your product stays fresh and tightly sealed, extending shelf life and satisfying your clients.
Choose The Right Packaging For Your Product
Digital printing and flexible packaging give you a choice of many different containers and materials to showcase your products. These include lay flat or stand-up pouches, roll stock and Mylar bags. You can also choose options such as matte, gloss and metalized finishes; the size of the packaging; and the level of recyclability of the materials and films. Other options such as puncture and tear-resistant materials and high vapor barriers to lock in freshness can easily be incorporated as well.
With QR code packaging, you can also enable your customers to verify the authenticity of your product while allowing you to track and trace your products through the supply chain. All of this works to optimize the integrity and professionalism of your brand.
Packaging does more than find a suitable home for your product. It can enhance your brand image in multiple ways and give you an edge over your competition. Now is the time to get the ideal packaging for your brand.
Chrissy Ryland - I'm a freelance writer and blogger from Northern California. I grew up loving all things entertainment and travel and now I am blessed with a career that lets me write about both of those topics along with many others. For inquiries about a story you think I might want to cover, please contact me at firstname.lastname@example.org