Sanrio and Sega Plaza have revealed an unexpected yet adorable twist to one of their most beloved characters. Cinnamoroll, the floppy-eared puppy known for his sky-blue eyes and fluffy tail, is getting a sushi makeover. This new plush set will be available as arcade prizes across Japan starting March 7, 2025.
Three Sushi-Inspired Plushes to Collect
Fans will find three unique designs in this latest release. Each plush transforms Cinnamoroll into a different sushi dish while keeping his signature charm intact.
- One plush features Cinnamoroll wrapped snugly inside a shrimp, his happy expression peeking through.
- Another shows him tucked into a makizushi roll with seaweed and rice, peacefully sleeping.
- The last plush pairs him with a piece of tamagoyaki, the classic Japanese omelette, grinning with an open mouth.
From the promotional images, it seems that the plush characters can be separated from their sushi-themed wrappings, making them even more interactive for collectors.
Exclusive to Japanese Arcades and Crane Games
Unlike typical retail merchandise, this set won’t be available in regular stores. Instead, it will appear exclusively in crane games and arcades operated by Sega Plaza. Japanese game centers frequently release limited-edition plushes, turning them into highly sought-after collectibles.
These arcade-exclusive items often see limited production runs, making them rare finds for fans outside Japan. While some international resellers may offer them online, prices tend to be significantly higher due to their exclusivity.
A Busy Year for Cinnamoroll Collaborations
This isn’t the first time Cinnamoroll has been featured in a unique plush collaboration. On March 14, 2025, just a week after the sushi plush launch, a crossover set featuring Cinnamoroll, Hatsune Miku, and other Vocaloid characters will hit arcades.
Sanrio’s popular character has also appeared in a wide range of themed products, from pastel-colored accessories to food collaborations. His consistent popularity ensures that these limited-time arcade plushes will likely attract collectors and casual fans alike.
How Fans Can Get Their Hands on Them
For those in Japan, visiting a Sega Plaza arcade after March 7 is the best bet for securing one of these sushi-themed plushes. But for international fans, the hunt might be more challenging.
- Some third-party resellers specialize in Japanese arcade prizes, though availability varies.
- Online marketplaces like Mercari Japan and Yahoo Auctions may have listings, but prices will fluctuate based on demand.
- Proxy shopping services allow overseas fans to purchase items directly from Japanese sellers.
With Cinnamoroll’s consistent popularity and the added appeal of sushi-themed designs, this set is expected to sell out quickly. Whether displayed as collectibles or used as cozy companions, these plushes are a creative addition to Sanrio’s expanding lineup of unique merchandise.
