Social media has become ubiquitous in today’s culture. We all have multiple social media accounts, including Facebook, Twitter and Instagram. But few people have figured out a way to profit from all those social media posts. Here are a few ways you can monetize your social media, particularly if you have a product to sell.
E-Mail Marketing
As Small Biz Trends points out, you can use your social media to capture sign-ups for e-mail marketing. You could offer an incentive for signing up, such as a discount on a product you’re offering. Tesla, for example, has a sign-up button on its Facebook page that takes you directly to the e-mail sign-up page on Tesla’s website.
Affiliate Marketing
In this approach, you partner with a social influencer who has an audience that might benefit from your product. If your interests align, the person or group will drive traffic to your site and will receive a percentage of your sales.
Direct Sales
You can also sell your product directly through your social media offerings. Facebook and Instagram are great platforms for this sales technique. You can showcase your product through images and video, adding a “shop now” button to your page so your followers can easily click through to purchase from your site.
Creating Revenue from Other Online Avenues
ConnectPal has become a powerful platform for those who have a social media audience or want to grow one. A ConnectPal profile is similar to a profile page on any social network, but with a big distinction: there is a charge for people to see your ConnectPal page content. Of course, you need to make your content compelling enough that people will pay for it, but, with that said, ConnectPal empowers users to monetize their audience in a simple way with no startup costs.
Brand Affiliation
Affiliate marketing is a relatively easy way to monetize your social media accounts if your following is large enough to entice brands. A surprising number of companies would be happy to have access to your audience and don’t mind paying for exposure through your social media accounts. For example, reviewing products is one of the best ways to get a product in front of your followers without making your posts look like an advertisement.
If you ignore social media as a sales tool, you are ignoring its potential to increase your income stream. Create and post excellent content, including video. Build relationships with your followers. If you are strategic, you’re likely to be happy with the results.
