Wonder how websites get to the top of search engines and remain there? If you know how search engines work, you can devise a plan based on their algorithms to ensure your website stays on top. However, it can take years to understand such an algorithm, so you need tips from experts.
Every business wants to be on top of search engine results, since they lead to more visitors who can turn into customers. To stay on top, you need to make sure your website is optimized properly. Here are five tips from experts that will help you get there.
Do your research.
Before you start your quest for the perfect keyword, you need to do some research. The best place to start your research is with Google Keyword Planner. This will help you decide which keywords are most suitable for your business. Just type the phrase you would think would be the best and Google will tell you the keyword that was searched the most, which will ideally be your keyword.
Now set your browser to “private” or “incognito” mode and search the keyword. The reason you should search it privately is so Google won’t factor in your previous searches, which impact your result. The websites that pop up will be your competitors. Check them out and see where they excel and what they lack. This will allow you to devise a plan accordingly that will target their weaknesses so you can outrank them on search engines.
Write better content.
You know exactly what your competition has on their websites. What you need to do is write content that is better than theirs. Whether it is product pages or blog posts, make sure it is informative, uses the keywords well, and appeals to your audience. If writing is not your forte, you may be better off hiring an SEO agency to help you get the best content.
Use the keyword(s) wisely.
Rather than stuffing your content with keywords, which can actually tank your rankings, you can use them wisely. This means using them in a way that the search engines picks them up more effectively. You can use the keywords in various places that help with SEO rankings: the title of the page, in images, and the header of each page. This is all of course besides using the keyword in the regular content of the website.
Have internal and external links in your content.
Having links in your content will not only help boost your rankings but also enable clients to gain more information from external links and learn more on your website with internal links. Make sure you have more internal links than external ones, since you want to keep traffic website on your page rather than drive them away to other websites.
These are all things you can get started with right away, but if you want further help, you can find a good digital marketing expert to help you come up with a marketing plan that will boost you to the top of the rankings.