Social media offers a number of opportunities to sports bettors and this probably explains the fact that social media content consumption among punters stands at very high rates today. Whether a punter at online betting Malaysia or a punter at other sportsbooks all around the world, access to social media can bring you a number of opportunities for edge, but can also present you with a number of challenges which you need to carefully consider.
Bettors rely strongly on social media for betting information
According to recent statistics, almost 78% of US younger bettors said that they use social media as one of the primary sources of information and tips when they are making their minds over a betting side or a betting market, while nearly 65% of bettors, who use social media regularly, said that they are more likely to bet on an event when everybody is talking about it on the social media platform. And what’s more impressive is that more than 80% of those bettors who are heavy users of social media, said that they rely on social media trusted sources to make their betting decisions.
It’s true, sports bettors often rely on information and knowledge that they generate from posts and comments made on social media, when they are thinking about their betting choices. This does not need further elaboration.
And the truth is that social media platforms are used by all constituents of sports – players, teams, federations, organizations, bookmakers, punters, analysts, tipsters etc – which means that there is always a good chance that critical information can slip and hit the betting market.
It is this kind of information that can give an edge to bettors. And the interesting thing is that it can come from anyone, as long as bettors pay close attention and are alert in transforming cues into valuable input for bets.
Therefore, social media can be leveraged in a very effective way by punters who can commit time and resources into gauging posts and comments so as to obtain an edge based on valuable information.
And just think that this valuable information can very well be just emotional cues sourced from a tennis player, let’s say, on Twitter. Imagine seeing a tweet from Stefanos Tsitsipas about feeling disappointed or feeling blue just one day before a big Wimbledon match. You might pick up on this cue and use it to your advantage in betting on this match the next day. And of course there are so many examples like that in the world of sports betting, that makes you understand how social media can be utilized strategically.
But there are of course risks and challenges in using social media content to back your decisions in betting.
One of the basic risks associated with gauging social media for betting tips is the potential scam. Social media is free for everyone and social media content consumption is too often done unconsciously and with no obvious control and evaluation of what we take as granted and what we believe to be real.
Everyone can have an account on platforms like Twitter, Facebook, Instagram and TikTok, where they can make comments, post their own content, exchange ideas and communicate their views. And just like that, anyone can give betting tips, advice and claim to have inside info on a given game. But you can never be sure and certain of the credibility and reliability of that information.
There are scam risks in social media and that is a fact. Bettors who rely on social media info to gain some edge should be aware of those risks and should develop their own red flags when it comes to certain accounts and certain content prior to utilizing it.
It is really important to be able to tell the difference between fake news, manipulative posts, misleading information and other potential scams which can bring you in front of losing your money. For that manner, every bettor needs to make a wise choice over who to follow, what to take into account in betting and who they can trust in social media. It takes a lot of attention, consideration and a lot of critical assessment over what is really important to consider in betting and what is not.