Guided selling is known as the process of aiding intending products and service buyers and sellers to determine the perfect fit based on their needs.
Through this aid from the product sellers, customers purchase products or hire services that perfectly match their demands. As a result of this purchase/hire, the conversion rate of these product/service providers increases.
Guided selling is a term known to many because it originates from e-commerce and is a crucial part of B2B businesses. You must have good knowledge of guided selling to be able to sell products that are technical and complex. This is essential because of the CPQ software.
An essential part of guided selling software is making recommendations buildable. Engineers must confirm sales models before they are sold. To achieve this, the sales and engineering departments must work together.
To know these advantages, keep reading this article for them in detail.
Advantages of Guided Selling Software
Here is a list of the advantages of guided selling software;
- Knowledge Assurance
Making your advising work automated and having your sales model clearly spelled in the rules gives you more ideas. It helps you train new advisors with ease and at a fast rate. Also, choosing the right software gives new insights thereby maintaining availability.
- Improved Understanding
Another essential advantage of guided selling software is improved understanding. End-users prefer this because they are the heart of the operation. It provides quick answers to the desired outcome. By this means, trust and a positive impression that attracts prospective buyers to your product is improved.
- Little Errors
The close relationship between the engineering and sales department causes end users to get the product they desire and this brings about their satisfaction.
CPQ software and guided selling have a close link and it is almost impossible to only have dealings with one of them. They complement and enhance each other hence the reason you can only relate with one without the other. To know better about their relationship, keep reading this article.
The Relationship Between CPQ and Guided Selling
Guided selling is greatly vital to your CPQ software. There is a popular notion that a good product configurator is helpful in choosing complex products but that is a wrong conclusion as it is not always sufficient.
Guided selling CPQ entails aiding your CPQ-software user to easily purchase their desired end product(s). That is why it is essential to ask your user questions that are easy to answer. Do not ask the user technical questions that you feel are difficult for them to answer. To ensure users easily make the right choice, you must adopt this method.
Below is a clear explanation of the relationship between guided selling CPQ and guided selling software;
- Be Customer-Centric
When dealing with guided selling CPQ, it majorly deals with products that are technical and complex. Due to this, the CPQ software design needs to be properly done and a layer of guided selling CPQ must be included. This makes the product easily accessible by end-users
- Maintain Certainty and Clarity
Your configuration is easier to use with the presence of guided selling CPQ. Due to this, there will be more clarity and fewer questions.
