Hello Kitty Island Adventure Celebrates Pride Month With Colorful 2025 Paper Parade Event

A splash of color just hit Seaside Resort, as Sanrio and Starblink’s Paper Parade makes a festive return to Hello Kitty Island Adventure—just in time for Pride Month.

The 2025 Paper Parade event kicked off on June 13 and is already turning heads with a mix of charming old favorites and fresh new items. Players can join the celebration until July 3, soaking up the rainbow vibes and papercraft magic.

Familiar Faces, Fresh Flair

Let’s get this straight—yes, some returning items are back. But this year? There’s new sparkle in the mix.

Clothing from last year’s event? Still here. The beloved Parade Wings? Yup, you can glide around in those again. And those pastel-colored paper arches and decorative boxes are still as cute as ever.

But wait—there’s more. We’re talking new furniture, like:

• A rainbow-themed bed that honestly looks nap-worthy.

• A paper-crafted dresser and mirror combo that screams “photo op.”

• A bright, quirky chair that looks straight out of a kid’s art project.

• And yep, new clothing items to let your avatar flaunt some seasonal pride.

Quests Kick Off at the Seaside Resort

If you’re new to Hello Kitty Island Adventure, or just need a refresher, here’s how this works.

The event action happens right in the heart of Seaside Resort. That hub where all the shops are? That’s where you’ll want to be. Characters there will give you Paper Crafts, which are used to build out a giant Paper Parade Float. Every item is splashed with rainbow colors, staying true to the event’s Pride Month roots.

One thing to love? You don’t need to chase down random NPCs across the island. Everything is centralized, making it easy to focus on quests, collect goodies, and maybe get sidetracked by Cinnamoroll’s cuteness.

All Eyes on the Float

What’s the goal here? Build out that colorful, high-flying Paper Parade Float with the items you gather. It’s not just for show—finishing event quests adds new decor and rewards that stick around after the event.

The float gets updated as you collect more Paper Crafts, and it becomes a centerpiece that reflects your progress. The more you contribute, the more stunning it looks.

And honestly? It’s pretty satisfying watching it grow from a basic platform into a floating masterpiece.

What’s New This Year? Let’s Break It Down

Last year’s Paper Parade was all about establishing a vibe. This year? It’s leveling up. The devs added more layers, more ways to personalize, and more reward mechanics to keep you coming back.

Here’s a quick look at how the 2025 event compares to the 2024 version:

Pride Month Meets Paper Craft

It’s no coincidence the event always lands during Pride Month. The entire aesthetic celebrates diversity, color, and community.

The rainbow patterns aren’t just visual candy—they reflect real-world themes of self-expression and belonging. And while Hello Kitty Island Adventure never explicitly labels the event as a Pride event, the timing and symbolism make the message clear: everyone’s welcome here.

There’s something really wholesome about logging in and seeing your favorite Sanrio characters surrounded by pride-themed decor. It’s sweet, it’s subtle, and it’s very much on-brand.

Timing and Platforms—Here’s the Lowdown

In case you’re wondering if you can still join the fun—yes, you totally can.

The Paper Parade runs until July 3, 2025, which gives players about three full weeks to hop in and start crafting. That’s a decent window, especially for folks who like to take their time or only play a few times a week.

Also worth noting:

• The game is available on Nintendo Switch, PC, and iOS through Apple Arcade.

• Progress carries over if you’ve been playing on multiple devices.

• The event auto-triggers when you head into Seaside Resort, so there’s no need to go digging through menus.

So yeah, whether you’re here for the quests, the fashion, or just want to vibe with Hello Kitty in a glittery paper float, there’s something for everyone in this event.