Having the perfect name for your online store plays a big role in brand image growth and acceptance. A business name is what customers will use to identify and recognize your business and your products/services, as well as decide whether or not they should trust you. The right business name can also be one of your greatest assets when standing out from the competition. However, most online entrepreneurs make mistakes when naming their online stores which ends up costing them a fortune in future when they are forced to rebrand.
One characteristic of a good business name is that it should be short and simple. When you use creativity to come up with a simple business name suggestion, you’ll find something that clicks with your customers and gets them invested in your store. Avoid the use of jargon or words that are difficult to pronounce. Always strive to make the name simple, short, and sweet. When in doubt, ask friends and family whether it can be improved.
Choose something different
Avoid using words and phrases which are too common and what your competitors are already using. You can research the names that are used by your competitors and come up with ways in which yours will be different. You want to avoid sounding too much like your competitors or as though you are basing your business entirely off their model.
Pick a solid domain name
Although you don’t have to use the exact business name for your online store domain name, ensure that you pick a name which depicts your brand image to visitors. Once you pick a domain name that you like, you need to go online and search whether that name is registered or not.
There are many variations of domain extensions that you can use such as .com and .net. A domain name for your online store should also be creative, simple and easy to remember.
Pick a name that is scalable
The type of business name that you pick for your online business should at least relate with what you are selling. If you are selling electronics for instance, you should not pick a name that suggests that you sell other non-related products.
Another mistake online store owners make is to use their personal names in naming their online businesses. Although, in some instances it can make sense to do so, most of them are not scalable in case of future growth and expansion. This mostly depends if you are planning are building your brand around a personality or as a company.
When you come up with a unique name that is simple, memorable and easy to pronounce, your brand will grow immensely within a short period of time. A catchy online store business name is also easy to promote and your clients and clients can help pass the message to other potential customers without any hassle.
Chrissy Ryland - I'm a freelance writer and blogger from Northern California. I grew up loving all things entertainment and travel and now I am blessed with a career that lets me write about both of those topics along with many others. For inquiries about a story you think I might want to cover, please contact me at email@example.com