Since businesses are looking to expand their online presence they are looking for the help of digital marketing agencies. A brief overview of these companies involves them looking after your digital campaigns which includes but isn’t limited to:
Search engine optimization
But with so many different businesses out there, how do you know which one is right for you? If you don’t want to run the risk of being scammed by a black hat company, be sure to do some of your own research along with some questions for the digital marketing agency of your choice.
A lot of digital marketing agencies work on a package basis which includes certain services and benefits. Be sure to ask what packages are available before commencing to see which one will benefit you the most. You should also ask what the terms and conditions of your contract are with the company. Are you locked into a certain amount of time or is it on a month to month basis? Establishing the terms beforehand will make sure you aren’t hit with any surprises later on.
The prices of the packages should also be taken into consideration. Be sure to know where your money is going so it’s not just lining the pockets of a black hat company. Ask what their back linking strategy is and ask to see results and evidence of work. Keep in mind that results for services such as SEO can take up to three months. You will also need to make sure that your budget is large enough for the agency to be able to actually be productive.
What is the communication strategy?
Something that ties into evidence of results and work is how the digital marketing agency communicates with their clients. Be sure that they have at least monthly reports provided to give a run-down of the previous month’s results and traffic.
Status calls are also nice to have when you are dealing with a third party to deal with your marketing needs. Before you work with a company, be sure to establish how you will communicate whether it be exclusively through email or have the inclusion of status calls. If you have negotiating power, be sure to ask for a monthly call at the least. This will ensure that the agency is keeping up with your campaign and will work harder to talk to you about something.
Reviews and recommendations
A great way to get a sense of a digital marketing agency and if they will be good for you is looking at their past clients and their experience with them. If their business is similar to yours you have the opportunity to get a real life example of what your results could look like and how the company will be to deal with.
Be sure to look at reviews and recommendations from past clients. If you desperately want to know what the experience will be like, give past clients a call or email to gain a solid understanding of their experience.
So if you are looking to expand your digital marketing efforts and don’t know what to look for or ask, be sure to follow this simple guide. These simple questions and tips will help you find the right agency for you and help you succeed in the future.
Chrissy Ryland - I'm a freelance writer and blogger from Northern California. I grew up loving all things entertainment and travel and now I am blessed with a career that lets me write about both of those topics along with many others. For inquiries about a story you think I might want to cover, please contact me at firstname.lastname@example.org