Instagram is a social media network that is well-known for its soothing and engaging images. The platform has over one billion users all over the world. The user’s count shows how the platform can be a powerful, attractive tool for brands and businesses to reach the audience. The Instagram platform recently launched the reels feature to create short and engaging videos of 15-seconds or 30-seconds in length. If your brand or business already has a robust online presence on Instagram, you can use the Instagram Reels to enhance your engagement on the platform.
Many brands are already strengthening their visibility on the Instagram platform by leveraging Instagram Reels. It is one of the blooming techniques that helps you in uplifting your exposure on Instagram. If you create content using Instagram Reels, you will need to make sure if it is authentic and engaging to the audience. Here in this article, let us check out how brands can leverage the Instagram Reels to promote their business and endorse their products on the Instagram platform.
Before getting started, let us get to know about Instagram Reels.
What Is Instagram Reels?
Instagram Reels is the latest feature on the Instagram platform that helps you to create short-form video content. The feature consists of various editing tools such as AR effects, Filters, Audio, Align, and Speed that help you make an adorable short-form video. The main advantage of using Instagram Reels is that you can include music to it. It helps you in building engagement with your target market with ease.
Now let’s see some of the techniques to utilize Instagram Reels to promote their brand on the Instagram platform.
1. Repurpose Your Content
If you were already using the TikTok platform, then why not reuse your content on Instagram Reels. You can repost your TikTok content on the Instagram platform using the reels feature. For instance, ASOS, a British online cosmetic and fashion retailer who had a strong online presence on TikTok, reposted its content on Instagram Reels. These videos gained more than 4.4 million views within a few days. It shows how you can use your engaging TikTok videos on Instagram Reels to reach new audiences and grow your brand’s presence.
2. Showcase Your Brand Story
If you are looking to strengthen your brand’s presence on Instagram, you can leverage Instagram Reels for it. SMM panel list helps you in increasing your brand awareness and also enhances your brand’s visibility. You can leverage Instagram Reels to portray your brand story. It is because reels help you in making even a bland story into an exciting piece of content. You can try out reels to exhibit your brand’s story to your audience. It is because your audiences may get more interest to watch your brand’s story via dynamic reels rather than going through your website’s about page.
3. Try Out New Challenges
Nowadays, the most engaging form of content on social media is the hashtag challenges. The hashtag challenges are gaining more user’s attraction over the past years. It is more attractive to the audiences on social media channels when compared to other forms of content. By implementing the hashtag challenges, you can amplify your engagement with the audience and encourage them to create more user-generated content. Try out Instagram Reels to initiate your brand’s hashtag challenges. For example, Sephora, a famous influencer on Instagram, started #sephorachallenge. It gained over 26 million views. Thus, by using Instagram Reels to create hashtag challenges, you can uplift your brand’s presence and strengthen your business on social media.
4. Join Hands With Influencers
Currently, the best way to enhance your business’s reach on any social media is collaborating with influencers. By partnering with influencers relevant to your brand, you can seamlessly gain your target market’s attention. For instance, a brand named Walmart gained popularity on social media platforms by collaborating with influencers that are attractive to the audience. This brand has diverse influencers who are capable of grabbing the attention of its target audience. Likewise, you can collaborate with an engaging influencer and try out more Instagram Reels content to attract your audience with ease and boost your brand’s exposure on the Instagram platform.
5. Uncover Exclusive Content
By showcasing exclusive content to your audience, you can quickly build a stronger relationship with them. Nowadays, people are more likely to connect with the brand that is publishing exclusive content. For instance, you can generate behind-the-scenes content to display more exclusivity to your audience. Try out leveraging Instagram Reels to create behind-the-scenes content for your brand. If you are related to the fashion industry, you can showcase your materials’ manufacturing process to gain your followers’ trust and loyalty. Thus, you can utilize Instagram Reels for generating exclusive content to build a stronger relationship with your audience and enhance your brand’s reach on Instagram.
Instagram is a photo-generic platform that never fails to captivate the attention of the audience through its features. Though the platform has various features such as Instagram Live, IGTV, Instagram Stories, it recently launched a new short-form video creation feature called Instagram Reels. This feature helps you to create authentic and eye-catching dynamic video content for the audience. You can use the Instagram Reels to capture your audience’s attention with ease. Nowadays, people are more likely to engage with the reels’ content on the Instagram platform. Hence, most brands and businesses are utilizing the new feature to stay ahead of their competitors.
Similarly, as a brand, you can also leverage the new reels feature to strengthen your brand’s reach and online presence on the Instagram platform. But make sure to generate engaging and appealing content for your target audience. In doing so, you can amplify your brand’s reach with ease.
We hope you got to some of the techniques on how to use Instagram Reels to promote your brand on the Instagram platform. Leverage the above strategies to increase your brand’s exposure and gain higher visibility on Instagram. If you have any other ideas, you can share it with us!
Chrissy Ryland - I'm a freelance writer and blogger from Northern California. I grew up loving all things entertainment and travel and now I am blessed with a career that lets me write about both of those topics along with many others. For inquiries about a story you think I might want to cover, please contact me at email@example.com