Opening a new business and augmenting it into more full dimensions, calls for a perfect marketing and branding strategy. And with effective, constructive business sign ideas, your brand could, for the most part, boost market reach and attract lots of potential customers.
Keep in mind that, with regards to signages, you only have one chance or opportunity at a good first impression. Therefore, you need to make it great. When signage is cautiously designed, engineered, and maintained, the need for other kinds of advertising is reduced.
It will be much better to build your brand with your signage as it makes it easier for you to make people remember you. On that note, here are a few tips for building or establishing your business brand with signage. Read on!
Understand the Rules
Before you invest your money and time in creating a sign, determine or know what rules and regulations your state or building owner imposes. Say, for instance, you may be prohibited or allowed to install a sign that exceeds a certain size or lights up. Your signage might need to utilize a font that is consistent or uniform with the sign of the other businesses in your retail center or office.
Think About Function
The next tip is to consider the function. By that we mean, knowing what you want the signages in your company to do. Some signages are informational or directional, for example, signages directing consumers to the fitting rooms or restroom, or determining the contents of the store shelves.
On the other hand, other signages are persuasive — for example, signages announcing special offers or sales. Your outdoor signage needs to be, for the most part, huge enough and striking enough to be noticed by your target audience, whether they are passing by on the interstate or walking by on a downtown street.
Make the Best Use of the Materials
Three-dimensional signages offer plenty of opportunity and favorable moments for your branding strategy as such, select materials for your signage that strengthens and fortifies your brand identity. For example, a restaurant could, for the most part, use weathered wooden signs or a Shieldco Metal Signage. On the other hand, a modern, contemporary IT firm could make use of an elegant, streamlined metal.
Consistency is Key
Whether you are developing a directional or banner signages for the interior of your business, shelf labels or promotional signages, all of your signs, more often than not, must have an unchanging and unvarying brand identity. You can do that by using the same fonts, colors, and style throughout your signs as it will help fixate and bind your brand in the minds of your customers.
Reach Out for Help
To create and make your outdoor signage, you may need to work with a graphic designer who is familiar with developing one and can translate your fonts, colors, and business logo into an excellent design, meeting your local requirements. Also, rest assured that your outdoor sign withstands weather and can be seen from a distance.
Showcase Some Personality
A business sign is not just about the design or graphics; the content matters as well. Even directional signages can carry or bring the personality of your brand. Say, for example, a food chain in Texas may label the comfort rooms for “Cowgirls” and “Cowboys.” Think of creative and intuitive ways your signages can convey your brand’s personality, whether that is zany, luxurious, upscale, or homespun.
Opt for other Forms of Offline Advertising
There is many more to business sign than the signage you see on the outside of your company, office location, or store. Once your signage is developed, mix it up with other forms of offline advertising such as banners, window decals, and posters. Keep in mind that they are inexpensive, and thus, they are easy to change and replace for different promotions, events, and seasons.
Review Your Signage
Before you roll out and display your signage outside, review it a couple of times. Have some individuals to proofread your business sign to avoid any mishaps or problems. Keep in mind that punctuation, spelling, and grammatical errors could weaken your brand, making your consumers question and doubt your competency.
Moreover, keep your sign as fresh as possible. Just as you analyze and evaluate your brand now and then to know if it needs some upgrading, regularly check your signage to ensure that it is still serving its purpose. Even if you are not ready to upgrade your outdoor sign, other forms of offline advertising can give your brand a fresh look.
If you want to incorporate your brand into your signage, then do stick to your image and logo. Keep it consistent so that your target audience can remember you easily. Keep in mind that people are, for the most part, drawn to familiarity.
Rebecca Nelson is a freelance creative writer. Her experience in business and digital marketing coupled with an interest in tech entrepreneurship makes her a fine contributor in the field of business and internet marketing.