Choosing to start your first business is an exhilarating feeling. You’ve found a business idea you want to pursue, you’ve secured a product or app you want to offer, and you’re ready to start earning revenue for your efforts. There’s only one problem. How do you let potential customers know your new business exists?
IdeaPros, an innovative firm that partners with entrepreneurs to create world-changing companies by creating products that customers really want, describes how to market your business as a first-time entrepreneur.
“Part of your challenge as an entrepreneur is understanding your market. You can’t expect to dominate a market sector if you’re not aware of the movements and needs of your customers”, stated Frederick Cary, Executive Chairman & Co-Founder of IdeaPros.
Learning how to market your business as a first-time entrepreneur can be frustrating. You haven’t learned the ins-and-outs of customer acquisition, market feasibility studies, buyer persona targeting, or conversion optimization yet. You don’t have past experience in SEO (search engine optimization), PPC (pay per click) advertising, or social media marketing. Once you start digging into marketing your new business, you realize just how much you don’t know about marketing your new venture. Don’t worry, the future needn’t be overwhelming. There are ways you can learn how to market your new company if you are strategic in your approach to knowledge building. Bear the following tips in mind and you’ll be an entrepreneurial marketing master before you know it.
Create a Learning To-Do List
Create a to-do list of all the marketing areas you want to learn more about. Whether it’s learning how to create a content calendar for your business or improving your knowledge on the finer points of content marketing, each step of your journey to increased marketing knowledge needs to be clearly defined on your to-do list.
Prioritize Your Learning
Once you have an initial to-do list (it will eventually grow over time), prioritize each component based on the value it will bring to your new company. Some marketing initiatives will be long-term ventures e.g., content marketing and SEO, and others will be short-term ventures that can offer quick results, e.g., social media ads or PPC. Once you understand the value each marketing initiative brings to your new company, you’ll have a clearer idea of where you should spend your time.
Build a Learning Resource List
Create a list of resources you can use to increase your knowledge. You needn’t spend a great deal of money on improving your marketing knowledge; much of what you’ll need to learn is readily available online for free. There are multiple resources at your disposal including online blog posts about marketing, free tutorials on YouTube, and even free webinars from well-known marketing experts. Choose resources that suit your learning style so you’re more inclined to dive into the learning process. Some entrepreneurs prefer reading to increase their knowledge, while others prefer videos and podcasts.
Create a Learning Timeline to Improve Your Marketing Knowledge
Your next step is to create a timeline of how you want your marketing learning to progress. Do you want to increase your knowledge in six months, or would a year be more appropriate for your current schedule? Once you understand how much time you have in your calendar for learning, you can allocate time each day/week for focusing on improving your marketing knowledge. It’s important to understand that learning to market your new business isn’t something you’ll ever fully conquer. There are going to be new marketing techniques that come along, e.g., augmented reality marketing, that you’ll need to make time to learn. Give yourself enough time in your calendar for the learning process to be effective, instead of forcing yourself to learn the basics in just a few short weeks.
Use the above-listed steps to develop a learning plan for yourself, and you’ll be amazed at how quickly your marketing knowledge will improve. Before too long, you’ll be marketing your new business or startup company like a professional. Be patient with yourself, understand some marketing techniques will be easier to learn than others, and enjoy the learning process as you improve your marketing skills. Learning how to market your business as a first-time entrepreneur can be one of the most exciting parts of building a new company. Allow yourself the opportunity to revel in the joy of learning new skills.
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