If digital marketing is an important part of your advertising and marketing activities, you may be familiar with the term SEO or search engine optimization. Internal and external link building is an important part of a sound SEO strategy aimed at increasing organic traffic to your site.
If you’re a business owner or marketing professional looking to get a quick and simple insight into link-building and backlinks, here are five questions and answers to get you started.
What are backlinks?
Backlinks, also known as incoming links or inbound links, are links over the internet that point to a particular webpage. For a long time, the number and quality of backlinks have been a key determinant that search engines use to index webpages—or, in simpler words, to show them in users’ search results.
While the ranking of your website in search results depends on a number of factors, backlinks from other sites are treated by search engines as a nod of trust in your site.
What is the importance of link-building in digital marketing?
As explained above, external backlinks play an important role in driving a site’s search engine rankings as well as its organic traffic. The more backlinks your webpage earns from high-authority sites, the better it looks to search engines.
Getting links from well-regarded websites is the goal of every spend-worthy backlinking campaign, as this directly affects how Google or other search engines treat your site—which is why businesses looking to improve their ranking and their revenues hire trusted marketing agencies such as OutreachMonks for such specialized services.
What is a high-authority website?
A high-authority site is a website that publishes quality content and thus has a large readership or following. The site is trusted by readers as well as industry experts to be a useful and reliable source of information. A website enters the ranks of authority websites when it gains the trust of other websites as well as the nod of search engines.
What is anchor text?
Anchor text is the word or phrase in a guest post that has a hyperlink to your webpage. When a reader clicks on the anchor text, they’re taken to the targeted webpage (for instance, a newly launched product you want to promote). Aside from bringing potential customers to your site, anchor text tells a search engine what the linked page is all about.
Using the right anchor texts is in itself a matter of expertise, as too many exact-match anchor texts can look like spam to the reader as well as the search engines.
How does an agency build links?
Link building is an important internet marketing tool that SEO agencies use to bring traffic to the websites of their clients. Your agency will achieve external backlinks by publishing content on relevant websites and blogs in your industry niche. Each piece of content will have a naturally embedded backlink that points back to your site. Reputable agencies work with a large pool of authority websites.
This article has been contributed by Sophia Walker who is a professional content writer. She contributes to the Blogging, Gadgets, Social Media and Tech News section on Submitcore.