Brabble and mLogica have developed a strategic partnership, according to Brabble founder and Director of Business Development, Patrick Mackaronis.
Patrick Mackaronis described the partnership as “gratifying.”
“A large part of our value proposition is our patented *StarTags technology that mLogica has supported us in advancing. A formalized partnership will only strengthen our position moving forward,” he said.
The two have been working together with mLogica acting as technological advisor over the past year.
Brabble was launched in 2014 as a platform that has been working to bring ecommerce and social networking together.
Online shopping continues to become a big attraction for consumers, with the ecommerce industry expected to reach $4.5 trillion over the next three years. Brabble has not only been trying to get in on this growing marketplace, but has also been looking to harness the power of social media to do so.
Through its *StarTags technology, Brabble enables users to share audio, video, photos, texts and more as a unique link. The link can be used on any ecommerce site, social media networks or websites.
As more and more shoppers turn to their social networks to help them find deals and make the best product decisions, Brabble’s plan has been to improve and simplify the process.
The idea was one that Mackaronis cultivate during his time as a marketing entrepreneur.
“We used social media for the majority of our marketing campaigns but where we saw a lot of shortfalls within the industry was that it was hard to execute actual product sales through a lot of the networks that we were using,” he said. “We could drive followers and visibility about brands or events online, but to actually make a sale or sell a product is where we thought there was a very a big void in these networks.”
Thus users are given the best of both worlds: they are able to tap into their social media network and also able to sell or buy products through their connections.
Brabble also allows peer-to-peer and business-to-consumer transactions.
mLogica has earned a reputation as a top technology solutions integrator for major organizations. The company is expected to be key in helping move the StarTags technology ahead.
“Our partner now has assigned a dedicated team to focus on Brabble and help refine *StarTags,” Patrick Mackaronis explained.
“We expect this to be instrumental in opening doors and creating new relationships for both of our organizations.”
He added that they were proud and excited to formalize the relationship between the two companies.
“mLogica has a team whose members brings many years of industry experience to the party, having worked with some of the best-known enterprises and earned considerable respect for their capabilities and thinking,” said Mackaronis.