Pawmi and Pikachu lead a refreshing flavor parade as Baskin Robbins teams up with Pokémon for a limited-time campaign packed with exclusive treats, vibrant drinks, and adorable merch.
The Pokémon takeover at Baskin Robbins in Japan kicks off August 1 and runs through September 3, 2025 — and it’s bringing more than just nostalgia. With new flavors, custom sundaes, colorful drinks, ice cream cakes, and limited-edition containers, the collaboration is shaping up to be one of the sweetest Pokémon promotions yet.
Pawmi, the tiny electric mouse from Pokémon Scarlet and Violet, joins Pikachu as the poster star of the event. And with Pokémon Legends: Z-A set to release this October, the timing couldn’t be better.
A Flavor That Screams Pikachu (Literally)
Leading the charge is the special Pikachu Tropika Soda ice cream — a lively blend of sorbet and vanilla designed to mimic the fizzy fun of a soda float. It’s light, bubbly, and just the right amount of sweet. The best part? Tiny, Pikachu-shaped candies scattered throughout.
It’s not the first time Pikachu’s been a flavor inspiration, but this one dials up the summer vibes in full force.
For longtime fans, the Pikachu flavor is a return to the series’ love of tropical flair. And for kids? It’s basically edible fan service.
Stickers with a Scoop
Order a double scoop during the campaign, and you’ll get a bonus: a limited-edition Pokémon sticker featuring a variety of popular characters.
It’s not just Pawmi or Pikachu — the sticker selection includes:
Dedenne
Psyduck
Sylveon
Tepig
Chikorita
Each one is posed in front of a bright, dreamy ice cream background. If you’re planning to collect ’em all, bring a few friends and plan on sharing.
Drink That Looks Like a Rainbow Starter Pack
The Pokémon Colorful Fruits drink is arguably the visual highlight of the campaign. It’s a simple mix: crushed ice layered with lemon, pineapple, and apple syrup, resulting in a drink that glows in red, green, and blue — a clear nod to Sprigatito, Fuecoco, and Quaxly.
In the middle of a humid Japanese summer, it’s going to sell like crazy.
A few shops may even sell out daily depending on location and foot traffic.
Sundaes, Cakes, and a Lot of Cute Packaging
Beyond scoops and drinks, Baskin Robbins is also rolling out Pokémon-themed sundaes, cakes, boxes, and bags. And the designs? They’re totally focused on the latest generation.
Containers, carry boxes, and even takeaway bags are covered with Scarlet/Violet starters and icons, making them collectible on their own. Whether you’re ordering for a birthday or just picking up a few scoops, the packaging is a fun bonus.
The cakes are where things get really interesting.
You’ve got two options:
A large Pikachu face cake, shaped just like the iconic yellow mouse’s head.
A four-slice variety cake, with each section featuring a different Pokémon topper: Pikachu, Fuecoco, Sprigatito, and Quaxly.
Each section has a different flavor combo, so it’s not just visually appealing — it’s perfect for groups with different tastes.
A Look at the Key Items Offered
Here’s a quick glance at what you can find during the campaign:
| Item Type | Details |
|---|---|
| Ice Cream Flavor | Pikachu Tropika Soda (sorbet + vanilla with Pikachu candies) |
| Drink | Pokémon Colorful Fruits (lemon, pineapple, apple syrup) |
| Cakes | Pikachu face cake; 4-flavor cake with Pokémon toppers |
| Stickers | Free with double scoops (includes classic and Scarlet/Violet Pokémon) |
| Merchandise | Pokémon-themed bags, boxes, containers featuring Gen 9 designs |
| Sundaes | Exclusive Pokémon-themed sundaes with themed decorations |
Mario Wraps Up, Pokémon Steps In
The campaign starts one day after the Super Mario Bros. event ends on July 31. That switch makes perfect sense. Nintendo fans are already flocking to stores for one brand — and now they’ll be coming back for another.
With Pokémon Legends: Z-A launching October 16 for both the Nintendo Switch and Switch 2, this campaign may also serve as a soft hype-builder.
The overlap between the game and ice cream worlds may not be obvious, but in Japan? Cross-brand synergy is basically an art form.
