Sanrio is ready to add new spark to its Nyantasia Vtuber lineup. The company announced that Nyamashuva Lutz and Nyamalbelle Perle will officially debut on September 27, 2025, joining the popular cat-themed virtual idol group created with ClaN Entertainment. The two new characters are set to appear back-to-back on debut night, followed by a special joint collab stream.
Lutz and Perle set for debut day spotlight
Nyamashuva Lutz will make her first appearance at 7 pm JST on debut day. Just thirty minutes later, Nyamalbelle Perle will step into the spotlight at 7:30 pm JST. The pair will then team up for a special collaboration broadcast starting at 8 pm JST, marking their first on-screen appearance together.
Both performers already have official YouTube, TikTok, and X (formerly Twitter) accounts live and ready to welcome fans. This move reflects Sanrio’s ongoing push to build strong community ties even before characters appear on screen.
Sanrio is aiming to build momentum early by giving fans places to follow the newcomers before their very first streams. It also signals the company’s confidence in Lutz and Perle as key figures for Nyantasia’s growing reach.
A look behind the creative designs
The two new characters carry the same charming catgirl concept as their predecessors, yet each has a distinct visual flair shaped by well-known illustrators in the Vtuber scene.
Nyamalbelle Perle was designed by Saine with costume design support from Jujube.
Nyamashuva Lutz comes from illustrator Shirabii with costume design from Rariemonn.
These artists are respected for their work in anime and Vtuber character design, and their involvement hints at Sanrio’s commitment to high production values. Fans have already praised the striking visual styles revealed in the teaser artwork shared this week.
Building on a growing Nyantasia legacy
Nyantasia first launched in December 2023 with its debut generation of three members: Nyamafuji Anzu, Nyamamugi Tart, and Nyamashiro Soda. They helped set the tone for Nyantasia’s lively, music-driven world filled with playful group dynamics.
In May 2024, a second generation joined the group: Nyamaharu Eru, Nyamakage Neon, and Nyamakumo Fuwari. The six current members have since built a steady following with a mix of singing, chatting, and gaming streams.
Just last month, all six joined forces for a chaotic Fall Guys session, showcasing the group’s growing chemistry and fan appeal. Their blend of entertainment styles has made Nyantasia one of Sanrio’s most dynamic digital projects.
Adding Lutz and Perle marks the first time Sanrio is expanding the group since 2024, pushing the roster to eight total members. This could signal a shift toward larger ensemble events, which often drive engagement and viewership spikes in the Vtuber world.
What this means for fans and the brand
The move comes as Sanrio steadily increases its footprint in virtual entertainment. By partnering with ClaN Entertainment, the company has been able to maintain the high production quality expected from its brands while embracing the fast-paced world of streaming personalities.
For fans, two new members mean new storylines, interactions, and performances to follow. These dynamics often create viral moments that help boost each performer’s personal fanbase while expanding the overall brand presence of Nyantasia.
It also shows Sanrio’s willingness to invest in long-term growth for its digital idols. More members mean more content output, which can lead to higher engagement across multiple platforms and stronger merchandising opportunities down the line.
Sanrio’s decision to add Nyamashuva Lutz and Nyamalbelle Perle shows its confidence in Nyantasia’s future as one of its flagship virtual projects. With their official debut set for September 27, fans are already buzzing with excitement about what these two catgirl performers will bring to the table. What are your thoughts on this major update for the Nyantasia group? Share them with your friends on social media and get ready for the big debut night.
