Conversion rates are one of the most important metrics for any ecommerce business. They become a number that constantly haunts your thoughts, teasing you with every tiny movement up or down. In this article, we've compiled a list of some of the most effective hacks for boosting conversions with immediate impact. Read through to make sure you're not missing out on any of these delectable little methods!
For optimum results, make your sites as simple as possible
There are a few primary benefits to using an attractive page design. The most significant of these is that it conveys the impression that you're cool and worth dealing with. Take Apple's approach as an example – the world's most popular smartphone brand isn't going to sell products in a manner that would imply they were superior to their competitors. After 10 seconds of browsing their sites, you have a firm impression. Only the most essential elements are required to ensure that all of your attention is either given over to admiring in wonder or taking action.
Ryan Toomey, from e-commerce SEO agency Bulldog Digital Media, also states that the benefit of simplicity in design is that it reduces the amount of time it takes for a page to load. The more complicated a website is, the longer it takes to respond. The longer pages take to appear, the faster your users will grow weary and abandon your site. Reduce your expenses and drop pounds to increase your conversions. Make your pages faster than greased-lighting, speak as little as possible, and watch your conversions rise.
Only keep the best pictures of each subject
Your images are your most powerful selling tool. You shouldn't use photos that are merely decent; instead, you should only use photographs that are gorgeous. This is one of the quickest methods to improve conversions. Paying attention to market leaders is never a mistake.
Provide video footage
You're probably wrong if you think your product descriptions are enough to persuade customers to buy on their own. If you haven't already, now is a great time to start using compelling videos to promote your items. You've got an excellent opportunity to improve conversions by improving your video game right now.
After watching a helpful video of the product in operation, 64% of consumers are more likely to purchase online.
Video is expected to have a huge impact on 80% of customers as they try to decide what product or service to buy.
Remove any hidden expenses
Look through your checkout process, especially after the first basket page, to see if any costs are applied. You can bet your bottom penny that a portion of your users will duck out if you apply fees at any time during this process. Try being upfront with all charges from the start and you'll be surprised at how much more quickly things move.
Accept as many payment options as possible, both credit and debit cards.
If you only take card payments, you're doing it the wrong way. In an ideal world, everyone would use the same visa card to buy everything. That would make things a lot easier. In reality, things are rather different. You can't expect every customer who wishes to purchase from you to do so using a card. There are now several online payment systems available, and each shopper has their own style preferences.