Search engine optimization is highly effective to improve the sales, conversions, and the bottom line of your business. Whether you own and operate a start-up, small, medium, or large-scale business, SEO is vital for the long-term success of your company. Your business won’t achieve its maximum potential without a good online presence. There is no better marketing strategy to improve your online presence than search engine optimization. People are already searching for your brand, your goal is to make sure that they find your business at the right time. The internet has billions of websites at present. There is no way that the potential customer would find your brand if it doesn’t rank on the first page of Google and the other search engines for your targeted key phrases. What better way to improve the rankings of the site than implementing a strong search engine marketing strategy? Here are some of the stats that prove the importance of SEO for your business.
The latest statistics reveal that when Google went down for 5 minutes, the global internet traffic dropped by at least 40%. This shows the importance of ranking your site on Google rather than the other search engines. In fact, it seems like the internet is really revolving around Google in this day and age. Google is the heart and soul of the internet. That is why it is important that your website ranks on the first page of Google. There are many advantages to this. Each minute, more than 2.3 million Google searches are conducted. On the other hand, there are 3.5 billion searches conducted per day on Google. There is no better way to rank your site on the first page of Google than implementing a good search engine marketing strategy. If you haven’t done it yet, you should be doing it without further delay. If not, you will be losing a lot of money in the long run.
More than 16% of Google searches are being searched for the first time. This is an interesting statistic for all the new marketer out there. How does Google answer questions that were never asked before? In fact, Google uses millions of search precedents, extensive indexing, and site crawling for this purpose. As a marketer, you should think about having a balance between the ultra-competitive keywords and the less popular long-tail keywords relevant to your business. That way you can easily attract highly targeted traffic to your business and take your company to the next level without delay.
Did you know that the first five search results on Google get 70-75% of the clicks for a particular keyword? If your website is not on the first page of Google, you will be losing a lot of money over time. A consumer would rarely search the second page of Google when searching for a particular product or service. On the other hand, the consumer will most probably stick to the first five results on the first page when searching for a brand. That is why you should take advantage of this statistic and rank your site in one of these positions without delay. Your competitors will take advantage of the situation and attract your customers to their businesses.
The importance of being up-to-date with the latest trends in SEO cannot be overestimated. In fact, Google changes its algorithm at least 500-600 times a year as per Moz. SEO isn’t a one-time thing. In fact, an ongoing strategy is very important to stay ahead of your competition. With the vast number of algorithm updates, you may find it difficult to maintain the high rankings of your website on a regular basis. You should have an in-depth and up to date knowledge of search engine optimization in order to maintain your rankings over time.
If you don’t want to fall behind your competition, you should be using a very strong search engine optimization strategy without further delay. More than 61% of marketers have said that improving their SEO is the top goal for 2019. On the other hand, more than 63% of marketers think that generating traffic is their top challenge for 2019. All in all, the majority of small and large businesses think that search engine optimization is one of the most effective strategies to take their business to the next level in 2019. That is why you should be using an effective SEO strategy for your business without further delay.
SEO is a very powerful tool for small businesses. In fact, it helps to connect your business to prime customers and clients. You should be taking advantage of this trend by improving your rankings right now. More than 35% clicks would occur on business listings that have a website. 50% of visitors are searching for discounts online. Make sure that you use a strong search engine marketing strategy to improve the rankings and profits of your website in the long run.
More than 50% of searches on Google are four words or longer. That means, most people are not searching for simple terms when finding a product or service on the internet. In fact, they are searching for something very specific. You can attract these people by targeting long-tail keywords on your website. If you are not using long-tail keywords to rank your product or service, you will be losing a lot of this traffic. Make sure that you use relevant and long-tail key phrases to attract highly targeted traffic to your business. It will improve the bottom line of your company over time.
If you are wondering how search engine optimization can benefit your business, you have come to the right place. There are many advantages to implementing a reliable search engine optimization strategy for your small business. It will improve the rankings of your brand. You will get highly targeted traffic, increase your sales and conversions, and the bottom line of your business over time.