There are all sorts of ways to promote interest and readership in a blog. And when you’re running a blog that’s on a subscription-based platform like ConnectPal, it’s especially important to gain and keep readers, because the more subscribers/readers you have, the more you can make from your content.
ConnectPal is a content platform that allows bloggers and content creators to charge their visitors a certain amount to access their ConnectPal pages. In turn, bloggers and content creators can post original, engaging content on their ConnectPal pages to make sure that their subscribers stay tuned in.
But, like any blog or content platform, when you have a ConnectPal page, you have to find a way to make people want to read it. There are countless blogs out there, so how do you entice online users to become visitors of your ConnectPal page?
One way to do this is through guest blogging.
Guest blogging is a promotional strategy used by website and blog owners to increase traffic to their respective sites. Guest bloggers will write content for other, similar blogs in their industry as guest writers, and sometimes the owners of two different blogs will guest blog for each other around the same time, to increase traffic to both blogs at once.
Guest blogging also helps content creators establish themselves as authorities in an industry or subject. If you have a specific area you blog in (say, travel blogging), you can reach out in your particular network of bloggers to look for guest blogging opportunities or to offer guest blogging on your own site in exchange for a spot on someone else’s blog in the same topic area.
Reaching out to ask about doing a guest blog on another blogger’s site isn’t difficult. If guest blogging is something you’re interested in or would like another blogger to do on your ConnectPal profile, the first thing you’ve got to do is find their contact information and reach out with a clear, direct pitch about what you’re looking to do or what you’d like them to do. It’s also best if you already have a relationship with the other content creator or website owner.
You should tell the other blogger about your readership, and about how a guest blog would benefit them and their own reputation as a blogger and authority in their field. Be flexible about timelines, and be willing to discuss ideas openly with the other content creator about what you can both create to benefit each other through guest blogging.
This can be a very useful strategy for a content platform like ConnectPal. If you have a ConnectPal page, consider trying to guest post on a blog and website with high traffic, then mentioning your ConnectPal page somewhere in the content. This is an effective strategy to bring new readers to your ConnectPal page and is a promotional strategy that lies at the heart of guest blogging.
There are all sorts of advantages to utilizing guest blogging, and people who have ConnectPal profiles should definitely consider the strategy to drive more traffic (and hopefully, more regular subscribers) to their profile.