Indian market has been the biggest market with respect to untapped potential, market value so far. When it comes to finding a niche for online betting and casino gaming, Indian market has undoubtedly shown the greatest spike in the consumption of such services and games. Betting and casino has been in the background of our lives for years together. However, there were some systemic problems associated with it. Understandably these problems were a deterrent to the growth of the industry in general. So, very recently, a mind-blowing breakthrough happened, where the whole betting industry was digitised. Ever since its advent, online betting has been instrumental in curating an extremely personal and beautiful experience for bettors nationwide.
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The Omnipresent Online Sensation:
The magic of the internet has reached and affected almost everyone in this country. As this country is known to have one of the largest populations of youngsters, the internet wave has hit it harder than many other nations. Every other child or teenager or even adults have a tablet, or a mobile phone or some form of gadget with them always. This massive accessibility of mobile devices has made the presence of the internet an undeniable truth in the lives of most of the Indian citizens. When that gets paired up with the addictive nature of the betting games, it creates magic,and so it has. The revenue generated from the online betting industry in this country has been stupendous and it remains to be the best method of playing casino games.
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The Cost Effective Solution:
Getting legal rights and licenses for casino business in India has never been easy. It takes a lot of capital, effort and infrastructure to build up a casino in this country. None of that comes for free. On the other hand, designing and launching an app or opening up a game on a website comes at a much lesser price than the former. This provision of making cost effective apps not only benefited the entrepreneurs, it helps the consumers humongously. The cost for accessing the casino game is negligible compared to what had to be spent before. This cheaper model of casino business is what works best in countries like India. A huge online movement has begun surrounding casino games – India, South Africa, and other developing countries are slowly taking advantage of this.
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Untapped,Massive Target Audience:
Casino games are a true piece of wonder and entertainment. It is an absolute delight to be playing the casino games, or for that matter betting. Betting is a brain game and needs a lot of acumen and so much more than just sheer luck that has in a way taken away a lot from these industries. However, stereotypes have been engulfing the betting industry from time immemorial. Countries like India are infested with such wrong, flouted narratives of betting. The most effective solution to that is making the industry online. As this doesn’t require any of the consumers to go out of their way and take part in casino gaming, it increases the accessibility by a huge margin. This has been the biggest step towards success, as an unknown target market of online betting opened up, and unlike local betting, this set of audience is much more secure and long lasting.
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Anonymity:
As has been previously mentioned, there were major systemic problems which encircled betting and clogged its path towards betterment. There were obstacles at every step. Every casino had a shady bookmaker who is forever happy to fool and loot you. With every betting spree, came the palpitations to safeguard your bankroll money from the thieves assimilated in the normal populace of the casino. Besides all of that, there were problems related to identity. People knew the bettor by his face, which opened him up for far greater risks of being followed and subject to surveillance. All these risks go away with the privacy and anonymity that the online betting industry provides. It reduced a bettor to nothing more than his username. There is no way of tracing him to his place or any other unnecessary harassment. All these barriers to communication have been steered clear by this new wave of online gaming.
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Mix Cricket With Betting:
Cricket has been the most important sport in every Indian’s life for a very long time. So many role models springing up from every corner of the nation, has popularised cricket in a grand manner. Thanks to this popularity, cricket is the most loved sport of this country. The very thought of mixing cricket, or for that matter any other sport that people feel passionate about is the biggest excitement in this industry. People get excited simply to watch cricket matches, and now with cricket betting in play, bettors can earn money by predicting the proceedings of the game. All these insights which developed in every nook and cranny of an Indian colony has now been commercialised and made into an industry. Thus there is no other place cricket betting will see its highest surge but India.
