Though real estate has shifted largely online in recent years, that doesn't mean print marketing is dead. Real estate postcards are still one of the most effective ways to reach potential buyers and sellers. Here is why; though people are spending more time online, they're also spending more time offline.
Plus, people still trust personal recommendations from friends and family more than anything else when it comes to real estate transactions. That's where real estate postcards come in.
What Makes Postcards for Real Estate So Effective?
1. They Provide Relevant Information about a Specific Neighborhood
Real estate postcards focus on a specific neighborhood, which is the perfect way to target your marketing. By sending out real estate postcards to people who live in or near the neighborhood you're selling in, you're more likely to reach your target market.
Real estate mailers also provide potential buyers with relevant information about the area, such as school districts, crime rates, and local amenities.
2. They Have a Personal Touch
Real estate postcards are personal and friendly, making them more effective than online ads or even email marketing. People are more likely to read and respond to a real estate postcard because it feels like a personal recommendation from a friend.
It's also a great way to stay in touch with past clients and let them know you're still thinking about them.
3. They're Cost-Effective
One of the best things about real estate postcards is that they're affordable. You can reach many people at a very low cost, which makes them an effective marketing tool for any real estate agent.
They can also be used as real estate mailers to reach new clients or real estate postcards to stay in touch with past clients.
4. They Stand Out
In a world where we're constantly bombarded with marketing messages, it can be hard to make your real estate marketing stand out. But because real estate postcards are physical objects, they're more likely to catch people's attention.
Plus, you can customize your real estate postcards to make them unique, which will help them stand out even more.
5. They're Measurable
Unlike some other forms of marketing, real estate postcards are easy to track and measure. You can see how many people received your real estate postcards and track the response rate.
This helps you determine whether real estate postcards are effective for your business.
6. They Showcase Your Expertise in One Mailer
Real estate postcards are a great option if you're looking to showcase your real estate expertise in one mailer. By featuring a recent transaction or listing on your real estate postcard, you can show potential clients what you're capable of.
You can also include testimonials from past clients to further showcase your real estate expertise.
7. They're Versatile
Postcards are versatile marketing tools that you can use in various ways. You can use real estate postcards to promote a new listing, advertise an open house, or even invite potential clients to a real estate seminar.
Real estate postcards can be sent out as real estate mailers or hand-delivered to potential clients.
8. They're Eye-Catching
Because real estate postcards are physical objects, they're more likely to catch people's attention than an online ad or email. You can also customize your real estate postcards to make them unique and eye-catching.
9. You Can Customize Them
Another great thing about real estate postcards is that you can customize them to fit your needs. You can choose your real estate postcards' size, shape, and design to make them unique. You can also add your personal touch with a custom message or photo.
10. They're Easy to Use
They are easy to use and don't require special skills or knowledge. All you need is a list of potential clients and a real estate postcard template.
Then, you can create your real estate postcards in minutes. Plus, real estate postcards are easy to track and measure, so you can see how effective they are for your business.
How to Use Real Estate Postcards
Now that you know why real estate postcards are so effective, it's time to learn how to use them. Here are a few tips:
1. Keep Your Real Estate Postcards Focused on One Neighborhood
Postcards are most effective when they focus on a specific neighborhood. Don't try to sell your real estate services to everyone in the city. Focus on the people who live near the property you're selling.
This will help you to reach your target market and maximize the effectiveness of your real estate postcard.
2. Make Them Personal
Real estate postcards should be personal and friendly. Be sure to include your name and contact information and a note about why you're recommending this particular neighborhood. It's also a good idea to include a photo of yourself so that recipients can put a face to your name.
3. Keep Them Focused on the Recipient
Your real estate postcards should be all about the recipient, not about you. Focus on what's in it for them, such as finding their dream home or getting a great deal on a property. By focusing on the recipient, you're more likely to get their attention and interest.
4. Be Creative
Because real estate postcards are physical objects, you have more room to be creative with them. Use high-quality paper and unique fonts to make your real estate postcards stand out.
5. Make Them Actionable
Real estate postcards should include a call to action, such as “Call me for a free consultation” or “Visit my website for more information.” By including real estate call to action phases, you're more likely to get a response from your real estate postcards. Make sure your contact information is easy to find and read.
6. Follow Up
Be sure to follow up with your real estate postcards. If you don't hear back from a potential client, give them a call or send them an email. You're more likely to convert potential clients into actual customers by following up.
7. Track Your Results
Keep track of your real estate postcards to see what's working and what's not. Try different strategies and see how they impact your response rate. By tracking your results, you can make changes to your real estate postcards to improve their effectiveness.
8. Use Real Estate Postcards as Part of a Larger Marketing Strategy
They are most effective when used as part of a larger marketing strategy. Ensure you use other marketing channels, such as social media, email marketing, and direct mail. Using real estate postcards as part of a larger marketing strategy will reach more people and have a greater chance of success.
9. Real estate Postcards Are a Great Way to Stay in Touch with Your Past Clients
Are an excellent way to stay in touch with your past clients. Keep them updated on your new listings, price reductions, and other real estate news. By staying in touch with your past clients, you'll be top of mind when they're ready to buy or sell again.
Tips for a Successful Real Estate Postcard Campaign
1. Use Professional Postcard Templates
Don't try to design your own real estate postcards. Use professional postcard templates to save time and ensure that your real estate postcards look great. This also allows you to focus on writing a great copy and creating an effective offer.
2. Include a Strong Call to Action
Be sure to include a call to action on your real estate postcards. This will encourage people to take the next step, whether it's scheduling a showing or contacting you for more information. It also helps to include a sense of urgency in your call to action, such as “act now” or “limited time offer.”
3. Mail Them Consistently
Real estate postcards need to be mailed regularly to be effective. At least once per month, every month for a year. Consistent real estate postcard campaigns will help you stay top of mind with potential buyers and sellers.
4. Use High-Quality Images
When it comes to real estate postcards, images are everything. Use high-quality images that showcase the property in its best light. This will help your real estate postcards stand out and make a lasting impression.
5. Test
You should always test real estate postcards before sending them out to a large group of people. With real estate postcards, you can't be afraid to test and iterate until you find the perfect formula. Test different offers, copies, images, and calls to action to see what works best for your business.
Then, once you've found a winning combination, roll it out to your entire list.
6. Hire a Professional Real Estate Postcard Company
There's no need to go it alone when it comes to real estate postcards. There are plenty of great real estate postcard companies that can help you with design, copywriting, and printing. By hiring a professional real estate postcard company, you can focus on your business and leave the marketing to the experts.
7. Keep It Simple
Real estate postcards should be simple and to the point. They should include a strong offer, a clear call to action, and high-quality images. By keeping your real estate postcards simple, you'll be more likely to get them read and acted upon.
8. Personalize your Real Estate Postcards
Personalized real estate postcards are more likely to be read and acted upon. Be sure to include the recipient's name on the real estate postcard and other personalization elements like their address or neighborhood. This will show that you're thinking about them and make your real estate postcards more effective.
9. Make Them Easy to Respond To
Make it easy for people to respond to your real estate postcards. Include a call to action that makes it easy for them to contact you or schedule a showing. The easier you make it for people to respond, the more likely they are to take action.
Conclusion
Real estate postcards are still an effective marketing tool in today's digital world. If you follow these tips, your real estate postcards will be more likely to generate leads and sales for your business.
