KFC Japan is bringing back its hit collaboration with the popular game Umamusume: Pretty Derby, sparking excitement among fans who crave fried chicken and virtual horse girl adventures. This limited-time re-run starts September 9, 2025, and promises fresh perks like in-game walks and exclusive goodies, but only through online orders. What new surprises await players and food lovers?
Promotion Details and Timeline
KFC Japan kicks off the re-run of its Umamusume: Pretty Derby promotion on September 9, 2025, running until September 29. This follows a successful campaign last year that blended fast food with gaming fun. Fans can dive into the action right away, but everything happens online to make it easy and safe.
The big draw is the “Will You Go on a Walk With Your Umamusume Today? Pack,” priced at 1000 yen for pickup or 1240 yen for delivery. This special meal includes two pieces of KFC’s original fried chicken and a biscuit, plus a serial code for in-game rewards. Players use the code to get virtual KFC items that restore energy points like TP and RP in Umamusume.
The promotion ties directly into the game. A key feature is KFC Sanpo, or “KFC Walk,” now available anytime. In this mode, you team up with your Umamusume character to order, pick up, and enjoy fried chicken together virtually. It’s a fun way to blend real-life eats with game progress.
Online orders are the only way to join. This setup helps avoid crowds and focuses on convenience for Japan’s busy gamers.
Exclusive In-Game Perks and Rewards
Gamers get more than just a meal. The serial code from the pack unlocks special items that boost your Umamusume experience. Think of it as fueling your virtual horse girls with fried chicken power-ups.
KFC Sanpo stands out as a permanent addition. Unlike last year’s limited event, you can now access this walk anytime in the game’s “Uma Sanpo” section. It’s simple: choose your character, simulate ordering KFC, and watch them enjoy the food. This boosts immersion and gives small rewards like energy restores.
For app users, a collaboration design spices things up. During the campaign, characters from Umamusume pop up with cute messages while you browse the KFC app. It turns a quick order into a playful interaction.
These features show how KFC Japan taps into gaming culture. Umamusume: Pretty Derby, with its mix of racing and idol elements, has a huge following. The collab lets fans live out fun scenarios without leaving home.
Lottery Goodies and How to Enter
Want more swag? KFC Japan offers a lottery for re-run collaboration items. Enter your name during the promotion period for a shot at prizes.
Here’s what you could win:
- An acrylic diorama featuring Umamusume characters in KFC-themed scenes.
- Trading cards with exclusive artwork from the collab.
- A rechargeable KFC gift card decorated with Umamusume designs.
These items are limited, so not everyone wins. It’s open to folks in Japan who order through the app or website. Winners get notified after the campaign ends.
This lottery adds thrill, much like pulling for rare characters in the game itself. It’s a smart move to keep fans engaged beyond the food.
Last year’s promo sold out fast, according to KFC reports. This re-run builds on that buzz, aiming to draw even more participants with these collectibles.
Impact on Fans and Gaming Trends
This promotion highlights Japan’s love for food-game crossovers. Umamusume: Pretty Derby, developed by Cygames, features anthropomorphic horse girls based on real racehorses. It combines training, racing, and story elements, pulling in millions of players since its 2021 launch.
By partnering with KFC, the game reaches foodies and casual fans. Online-only access makes it inclusive for those far from stores. Plus, at about $6.75 for pickup, it’s affordable fun.
Broader trends show collabs like this boost engagement. A 2023 study by gaming analytics firm Newzoo found that food tie-ins increase player retention by up to 15 percent in mobile games. Umamusume fits this, with its global version gaining steam in 2025.
For KFC, it’s a win too. Sales spiked during the 2024 run, per company statements. This year, expect similar hype, especially with permanent game features.
Fans face some limits, like delivery fees or living outside Japan. Still, it sparks joy and community chats online.
As KFC Japan rekindles its Umamusume: Pretty Derby magic, fans get a tasty blend of gaming and grub that feels fresh yet familiar. This online-focused re-run not only delivers affordable meals and virtual thrills but also builds lasting excitement in the gaming world, reminding us how simple ideas like a fried chicken walk can create big smiles. What do you think about this collab? Share your thoughts below and spread the word with friends on social media.
