McDonald’s Japan is dropping hints about its upcoming collaborations, and Pokemon fans have plenty to be excited about. The fast-food giant is teasing new partnerships with Pokemon Frienda and the PokePeace collection, though details remain under wraps for now.
A Sneaky Tease for Pokemon Frienda
One of the teasers features what looks like a fake text conversation, adding a bit of mystery to the reveal. The message comes from a sender with a name that can be read as “Frienda” in kanji, fueling speculation about a tie-in with the Pokemon Frienda arcade game.
The message includes an image of a card with a caption stating that a “legend” is on its way. While the full card isn’t visible, the silhouette and colors strongly resemble Rayquaza, the legendary Dragon/Flying-type Pokemon. The game itself, which launched in Japan in July 2024, has been steadily gaining popularity, making this collaboration a well-timed move.
This could mean McDonald’s Japan is planning something related to the game’s collectible cards or special in-game content. Given how much trading card promotions have driven sales for both Pokemon and McDonald’s in the past, fans are already speculating on what kind of tie-in might be on the horizon.
The PokePeace Collaboration is Likely on the Way
A second teaser has a more subtle approach. The image shows snow falling against a soft blue background, with the tops of multiple Pokemon peeking into view. Pikachu, Scorbunny, Piplup, Rowlet, and Espurr can be spotted, but the overall aesthetic hints at something bigger—possibly a partnership with the PokePeace collection.
For those unfamiliar, PokePeace (or Pokemon Peaceful Place) focuses on a group of Pokemon coexisting with humans in the same home. This branding has already made its way into physical merchandise, including a pop-up shop in October 2024. It even has an official website featuring a webcomic centered on the theme of harmony between Pokemon and people.
Given this background, the McDonald’s collaboration could introduce exclusive PokePeace merchandise or limited-edition meal packaging featuring the adorable cast.
What Could These Collaborations Include?
While no official details have been released, there are a few likely possibilities based on past McDonald’s x Pokemon campaigns:
- Limited-Edition Pokemon Toys – A staple of McDonald’s Happy Meals, Pokemon-themed toys would make sense, possibly featuring characters from PokePeace or tie-ins to Pokemon Frienda.
- Collectible Cards – If the Frienda teaser really is hinting at a Rayquaza card, McDonald’s could distribute exclusive trading cards with meal purchases.
- Themed Packaging and Merchandise – Special edition packaging, stickers, or even plush items could be part of the PokePeace promotion.
McDonald’s has a long history with Pokemon collaborations, and each one tends to draw significant attention. The company often uses unique marketing stunts to drum up excitement, and these latest teasers are already doing just that.
When Will More Details Drop?
McDonald’s Japan has promised to reveal more information about these collaborations in the near future. Given the buzz surrounding the teasers, fans won’t have to wait too long for an official announcement. Whether it’s toys, cards, or something completely unexpected, these upcoming releases are bound to be popular among collectors and casual fans alike.
Until then, Pokemon enthusiasts will have to keep a close eye on McDonald’s Japan’s social media channels for further hints.
