Limited-time crossover puts HoYoVerse favorites Anby and Burnice on the dessert menu across U.S. Beard Papa’s locations this summer.
Beard Papa’s, best known for its fluffy cream puffs and sugar-dusted storefronts, is about to look a little more cyberpunk. HoYoVerse just revealed the full details behind its upcoming Zenless Zone Zero crossover, and it’s got more than just sweets on offer. Starting June 8, 2025, fans can score limited edition cream puffs, collectible merch, and exclusive in-game items — but only while supplies last.
It’s all part of a promotion running through July 15 across participating U.S. locations. And from the sound of it, it’s going to be one sweet (and strategic) way to draw both anime-lovers and pastry aficionados in.
Anby and Burnice Take the Spotlight — in Pastry Form
The characters headlining this collab? Anby and Burnice — two fan favorites from Zenless Zone Zero. But instead of battling monsters, they’re now starring in your dessert.
The collaboration’s basic offering is the “Operation Yum Collab 2-Puff Set,” which includes:
Anby Key Lime Crumble Puff — vanilla bean cream inside, zesty lime topping on the outside.
Burnice Royal Raspberry Puff — packed with vanilla filling, dressed in raspberry glaze.
Buyers also get a random collectible pin featuring either Anby, Burnice, or the ever-lovable Bangboo mascot wearing a Beard Papa outfit. And yes — there’s a Perfect Taste Bundle code tucked in there, unlocking digital goodies in-game.
More Cream Puffs, More Merch, More Codes
For fans who want a bit more (and let’s be honest, who doesn’t?), Beard Papa is offering tiered bundles that come with extra cream puffs and physical merch.
The mid-tier is a 4-puff set. It packs:
One Anby puff
One Burnice puff
Two Original Vanilla puffs
One acrylic standee (randomly featuring Anby or Burnice)
One Perfect Taste Bundle code
Now for the big one. The 6-puff set is clearly designed for collectors and hungry fans alike. That includes:
Two Anby puffs
Two Burnice puffs
Two Original Vanilla puffs
One acrylic standee
One random pin
One Perfect Taste Bundle code
Each of the three sets guarantees at least one in-game code, giving the promotion a virtual boost too.
So What’s in This Perfect Taste Bundle Code, Anyway?
The name sounds fancy, but what it unlocks might just be sweeter than the pastries.
Players who redeem the code will score:
Bangboo Beard Papa avatar, collectible, and namecard
1 stamina item
3 Senior Investigator Logs
30,000 Dennies (that’s in-game currency, not a diner chain)
It’s a solid bonus, especially considering it’s bundled into a dessert purchase. And judging from past HoYoVerse collabs, digital exclusives like these tend to go quick.
Comparing the Collab Sets at a Glance
For fans trying to plan which bundle they’ll pick up, here’s a quick breakdown:
| Set Name | Cream Puffs Included | Bonus Merch | In-Game Code |
|---|---|---|---|
| 2-Puff Set (Operation Yum) | 1 Anby, 1 Burnice | 1 Random Pin | Yes |
| 4-Puff Set | 1 Anby, 1 Burnice, 2 Original Vanilla | 1 Acrylic Standee | Yes |
| 6-Puff Set | 2 Anby, 2 Burnice, 2 Original Vanilla | 1 Acrylic Standee, 1 Random Pin | Yes |
Beard Papa’s Bet on Fandom Is Paying Off
This isn’t the first time Beard Papa has dipped its toes into anime crossovers. Earlier in 2025, it rolled out a Mashle tie-in, featuring themed cream puffs and merch inspired by characters from the hit manga.
The strategy? Simple but smart: tap into passionate fanbases who are always on the lookout for the next limited-edition collectible or IRL crossover. With Zenless Zone Zero dropping its 2.0 update and Xbox Series X version just two days before this collab kicks off, the timing couldn’t be better.
This crossover’s launch aligns with HoYoVerse’s wider push to keep momentum rolling post-launch. Zenless Zone Zero is already live on PS5, PC, and mobile. With Xbox joining the roster and the in-game shop heating up, this collab feels less like dessert and more like strategy.
Merch Matters More Than Ever
Sure, the cream puffs are cute — but let’s not kid ourselves. People are going to line up for the acrylic standees, pins, and codes. HoYoVerse fans have a proven appetite for merch, especially when it features characters like Anby and Burnice.
The appeal is threefold:
It’s tangible — a physical piece of the fandom.
It’s limited — adding that “must-buy-now” urgency.
It’s fun — and often edible.
And the Bangboo mascot dressed as a Beard Papa pastry chef? Yeah, that’s just meme gold waiting to happen.
