E-commerce is a booming industry that offers many opportunities for businesses to grow and reach new customers. However, it also comes with many challenges, such as creating a user-friendly website, managing inventory, integrating payment systems, optimizing performance, and ensuring security. To overcome these challenges, you need a reliable partner who can provide you with the best e-commerce solutions and support.
That’s where SoftLoft comes in. SoftLoft is an innovative e-commerce software company that provides a full range of e-commerce solutions and custom web development. Founded in 2008, SoftLoft has been delivering high-quality and cost-effective services to clients from different industries and regions, using its expertise and experience in various e-commerce platforms and technologies, such as Magento, Shopify, BigCommerce, and more.
An Overview of SoftLoft
SoftLoft’s mission is to inspire businesses to dream big and scale new horizons in the digital landscape, armed with its expertise, passion, and touch of gentle humor. SoftLoft values quality, transparency, and customer satisfaction above all, and strives to create long-term and mutually beneficial partnerships with its clients. SoftLoft also believes in continuous learning and improvement, and constantly explores and experiments with new and emerging technologies, such as mobile, artificial intelligence, augmented reality, and more.
Some of the highlights of SoftLoft’s journey in the e-commerce industry are:
- Certified Magento partner, and delivered over 150 successful Magento projects for clients from different industries and regions, such as Lush, Bloom & Wild, The Watch Gallery, and more.
- Certified Shopify partner, and created stunning Shopify websites for clients from different niches and markets, such as H&M, Victoria’s Secret, and more.
- Certified BigCommerce partner, and created powerful BigCommerce websites for clients from different sectors and segments, such as Sweet Deal, and more.
- Expanded its services to include mobile development in 2018, and has since created cutting-edge mobile apps and websites for clients from different fields and functions, such as Carelon Global Solutions, and more.
- Offers custom development services for clients who have unique and specific needs and expectations, and has created bespoke solutions for clients from different backgrounds and businesses, such as Marpu Foundation, and more.
List of Services offered by SoftLoft
SoftLoft offers several Ecom business developments and solutions such as,
- Magento Development: Creating a custom Magento website for your business, using the latest technologies and best practices.
- Shopify Development: Creating a stunning Shopify website for your business, using the most advanced features and tools.
- BigCommerce Development: Creating a powerful BigCommerce website for your business, using the most flexible and scalable solutions.
- Mobile Development: Creating a cutting-edge mobile app or website for your business, using the most responsive and native technologies.
- Custom Development: Creating a bespoke solution for your business, using the most creative and tailored technologies.
Magento Development
Magento is one of the most popular and powerful e-commerce platforms in the world, powering over 250,000 online stores. SoftLoft is a leading e-commerce agency that specializes in Magento development services.
Magento offers many features and benefits, such as:
- Customizability: You can tailor your website to your specific needs and preferences, using thousands of extensions and themes available in the Magento marketplace.
- Scalability: You can easily expand your website as your business grows, without compromising on speed or performance.
- Flexibility: You can choose from different editions of Magento, depending on your budget and requirements. You can also switch between cloud-based or self-hosted options.
- Security: You can protect your website and your customers’ data with Magento’s robust security measures, such as encryption, authentication, and PCI compliance.
However, Magento is not a plug-and-play solution. It requires a lot of technical expertise and experience to set up, maintain, and optimize. That’s why you need SoftLoft, a certified Magento partner with over 10 years of experience in the e-commerce industry. SoftLoft can create a custom Magento website for you, using the latest technologies and best practices. They can also migrate your existing website to Magento, or upgrade your Magento version to the latest one.
If you want to hire dedicated Magento developers for your e-commerce project, you can also rely on SoftLoft. SoftLoft has a team of skilled and experienced Magento developers who can work on your project remotely or on-site, depending on your preference. You can choose from different hiring models, such as hourly, part-time, or full-time. You can also communicate with your developers directly, using various tools and platforms.
Shopify Development
Shopify is one of the most user-friendly and versatile e-commerce platforms in the world, powering over 1.7 million online stores. Shopify offers many features and benefits, such as:
- Simplicity: You can easily create and manage your website, using Shopify’s intuitive and drag-and-drop interface.
- Functionality: You can enhance your website, using Shopify’s rich and diverse app store, which offers over 6,000 apps for various purposes and functions.
- Design: You can customize your website, using Shopify’s beautiful and responsive themes, which are suitable for different industries and niches.
- Marketing: You can promote your website, using Shopify’s built-in and integrated marketing tools, such as SEO, email, social media, and analytics.
However, Shopify is not a one-size-fits-all solution. It may not meet all your specific needs and expectations. That’s why you need SoftLoft, a certified Shopify partner with over 10 years of experience in the e-commerce industry. SoftLoft can create a stunning Shopify website for you, using the most advanced features and tools. They can also modify your existing website, or migrate your website from another platform to Shopify.
BigCommerce Development
BigCommerce is one of the most flexible and scalable e-commerce platforms in the world, powering over 60,000 online stores. BigCommerce offers many features and benefits, such as:
- Performance: You can enjoy a fast and reliable website, using BigCommerce’s cloud-based and optimized infrastructure.
- Customization: You can modify your website, using BigCommerce’s powerful and open API, which allows you to access and change any aspect of your website.
- Integration: You can connect your website with various third-party services and systems, such as payment gateways, shipping providers, CRM, ERP, and analytics.
- Enterprise: You can leverage BigCommerce’s enterprise-grade solutions, which are designed for high-volume and complex businesses.
However, BigCommerce is not a simple and easy solution. It requires a lot of technical knowledge and skill to set up, maintain, and optimize. That’s why you need SoftLoft, a certified BigCommerce partner with over 10 years of experience in the e-commerce industry. SoftLoft can create a powerful BigCommerce website for you, using the most flexible and scalable solutions. They can also migrate your existing website to BigCommerce, or upgrade your BigCommerce version to the latest one.
Mobile Development
Whether you need a native app for iOS or Android, a cross-platform app that works on multiple devices, or a progressive web app or ecommerce store that combines the best of web and mobile, SoftLoft can deliver a solution that meets your needs and expectations.
Some of the benefits of choosing SoftLoft for your mobile development project are:
- Expertise: SoftLoft has a team of skilled and experienced mobile developers who are well-versed in various mobile technologies, such as Swift, Objective-C, Java, Kotlin, React Native, Flutter, Ionic, and more. They can create applications that perform optimally, ensuring a smooth and responsive user experience.
- Quality: SoftLoft follows the best practices and standards for mobile development, such as agile methodology, code review, testing, and debugging. They also use the latest tools and frameworks, such as Xcode, Android Studio, Firebase, and more. They ensure that your app or website is bug-free, secure, and compatible with different devices and platforms.
- Creativity: SoftLoft can help you with designing a beautiful and user-friendly interface for your app or website, using the latest trends and techniques. They can also help you with adding unique and innovative features to your app or website, such as augmented reality, voice commerce, and more. They can also help you with branding and marketing your app or website, using logos, icons, colors, and more.
- Support: SoftLoft can provide you with ongoing support and maintenance for your app or website, ensuring that it runs smoothly and securely. They can also help you with updating your app or website with the latest patches, features, and technologies. They can also help you with resolving any problems or queries that you may have regarding your app or website.
Other Services
SoftLoft also offers some other services and solutions for online retail such as,
- Frontend Developers: They create user-friendly and engaging interfaces using JavaScript technologies such as React and Vue.
- PHP Developers: They build robust and scalable web applications using PHP frameworks such as Laravel and Symfony.
- .Net Developers: They leverage the power of Microsoft’s .Net framework to develop enterprise-level applications with high security and performance.
- Non-technical team: They provide strategic guidance, project management, quality assurance, and business analysis for ecommerce projects.
- Node.js developers: They use Node.js to create efficient and fast back-end communication and microservices.
- Python developers: They use Python to implement advanced features such as data analysis, machine learning, and automation.
- eCommerce B2B Solutions: They design and develop ecommerce platforms for B2B businesses, ensuring optimal efficiency and functionality.
- Discovery and Workshops: They collaborate with clients to understand their needs, goals, and challenges, and create a clear and actionable roadmap for ecommerce success.
- Technology and Architecture: They select and implement the best technology and architecture for each ecommerce project, ensuring scalability, security, and long-term success.
- User Experience (UX) and Design: They craft intuitive, engaging, and beautiful user experiences that reflect the brand identity, resonate with the target audience, and drive conversions.
- Delivery: They follow agile and efficient project execution methods, ensuring transparency, flexibility, and timely delivery of ecommerce solutions.
- Marketing and SEO: They elevate the online presence and visibility of ecommerce platforms, using strategic marketing and SEO optimization techniques.
- Support and Maintenance: They provide ongoing support and maintenance for ecommerce platforms, ensuring smooth operation, performance optimization, and issue resolution.
- eCommerce consulting: They empower the business strategy of ecommerce clients, providing comprehensive consulting services and data-driven insights.
- eCommerce audit: They conduct thorough audits of ecommerce platforms, identifying gaps, opportunities, and recommendations for improvement.
Softloft is a trusted partner for ecommerce businesses, providing innovative solutions, tailored strategies, and unmatched technical excellence.
Top 3 Case Studies
Here are the top 3 companies that SoftLoft worked for improved their business.
H&M
About the Company: H&M, originating from Sweden over 70 years ago, has become a hallmark in the fashion industry. With a presence in over 43 online markets, H&M caters to the fashion needs of adults and children alike. Beyond clothing, H&M offers accessories, footwear, and home décor, providing a comprehensive lifestyle experience. Their unique blend of timeless classics and contemporary styles, combined with a commitment to sustainability and innovation, has allowed them to resonate with a diverse global audience.
Tasks: The SOFTLOFT team was brought on board to address a range of ambitious objectives for H&M. Our mandate covered crucial components of the online store, such as catalog management, product handling, order processing, new delivery methods, and payment systems integration.
| Project Team | Technical Stack |
|---|---|
| 1 Business Analyst | Technologies Used: Healdess E-Commerce |
| 2 Developers (Magento Senior Backend) | Backend: Magento Commerce Cloud, PHP (Symfony, Zend Framework, Magento Framework), RabbitMQ, Elasticsearch, ESB |
| 1 QA Engineer | Frontend Custom Solution: HTML5, PHP, JavaScript, CSS3 |
| Project Manager |
Challenges & Solutions
| Challenge | Solution |
|---|---|
| Synchronizing Real-Time Inventory Across Multiple Channels | We integrated the OMS with all sales channels, achieving real-time inventory synchronization. This reduced errors and enhanced customer satisfaction. |
| Coordinating Communication Among Various Systems | We introduced an Enterprise Service Bus, centralizing communication and ensuring a consistent data flow. |
| Integrating Multiple Third-Party Systems and Providers | A robust middleware layer was implemented to manage different data formats, ensuring seamless system communication. |
| Managing Scalability for High Traffic Volumes | We leveraged Magento Commerce Cloud’s scalability and conducted load tests, ensuring peak traffic handling without compromising user experience. |
Business Outcome
| Outcome | Result | Impact |
|---|---|---|
| Enhanced Customer Experience | A 28% increase in user session duration and a 22% rise in page views per session. | This translated to an 18% growth in conversion rates and a 24% boost in repeat purchases over the year. |
| Streamlined Operations | Automation and integration efforts led to a 35% reduction in manual administrative tasks, resulting in a 28% decrease in operational overheads. | Operational savings contributed to a 23% growth in net profitability. |
| Robust Scalability | The platform efficiently managed traffic surges of up to 280% during promotional events and holiday seasons without any service interruptions. | Sales during these peak periods saw a 12% increase compared to similar periods in previous years. |
| Compliance and Security Assurance | Achieved 100% compliance with international data protection regulations and zero incidents of data breaches or security compromises. | Customer trust metrics, as measured through surveys, showed a 17% improvement year-over-year. |
| Increased Market Reach | The integrations and optimizations led to a 45% rise in organic site traffic and a 40% increase in global online sales. | Expanded brand presence in three new countries, contributing to a 15% growth in global online market share. |
| Agility and Responsiveness | Reduced the time-to-market for new features by 25%, allowing for quicker adaptation to fashion trends and market demands. | H&M’s online store was recognized as one of the top 5 most innovative e-commerce platforms in the fashion industry for the year. |
The strategic initiatives and solutions implemented by the SOFTLOFT team have played a pivotal role in enhancing H&M’s e-commerce capabilities. The quantifiable outcomes highlight the project’s success in driving growth, efficiency, and customer satisfaction for H&M.
Victoria’s Secret
About the Company: Victoria’s Secret stands as an epitome of luxury and elegance in the world of fashion. Established as the go-to brand for premium lingerie, it has expanded its offerings to include a diverse range of products, from sultry sleepwear to chic sportswear. The brand’s commitment to craftsmanship, innovation, and design has allowed it to resonate with diverse audiences globally. With exclusive online collections, interactive lookbooks, and engaging content, the website offers a space where fashion, art, and culture converge.
Tasks: SOFTLOFT was entrusted with introducing Victoria’s Secret to the Middle East market. This entailed design alterations, functional enhancements, and integration of products into Google Feeds and other pivotal marketing tools.
| Project Team | Technical Stack |
|---|---|
| 1 business analyst | Technologies Used: Magento Platform |
| 2 developers (Magento senior backend) | Backend: Magento Commerce Cloud, PHP (Symfony, Zend Framework, Magento Framework), RabbitMQ, Elasticsearch, ESB |
| 1 QA Engineer | Frontend Custom Solution: Custom solution |
| 1 Project Manager |
Challenges & Solutions
| Challenge | Solution |
|---|---|
| Localization Needs | Comprehensive Research |
| Currency Conversion | Custom Development and Multi-Currency Support |
| Security Concerns | Enhanced Security Protocols |
| Language Integration | Bilingual Interface |
| Integration Complexity | Testing & Validation |
Business Outcome
| Outcome | Result | Impact |
|---|---|---|
| Increased Market Penetration | A 40% increase in users from the Middle East. | This led to a 30% rise in sales from the region. |
| Enhanced Customer Trust | 25% reduction in cart abandonment rates. | Demonstrated the platform’s reliability and trustworthiness in the Middle East. |
| Operational Efficiency | 20% reduction in transactional errors and chargebacks. | Streamlined operations and improved customer experience. |
| Future-Ready | The platform is now equipped to introduce more regional-specific features. | Paves the way for a 15% projected growth in the Middle East over the next year. |
The strategic initiatives and solutions implemented have played a pivotal role in enhancing Victoria’s Secret’s e-commerce capabilities in the Middle East. The quantifiable outcomes highlight the project’s success in driving growth, efficiency, and customer satisfaction in the region.
Mothercare
About the Company: Established in 1972 as a mail-order operation, Mothercare has grown into a distinguished retail brand, specializing in products for expectant mothers, infants, toddlers, and mothers. Over the decades, Mothercare has expanded its global reach.
Tasks: With a vast international technical team of approximately 150 engineers, our challenge was to integrate seamlessly and function as a unified entity. SoftLoft joined this project when it was already underway. Our primary objective was to bolster the existing team of developers and business analysts, ensuring the project’s effective development and its expansion into new markets in the Middle East and Europe. The project’s scope was comprehensive, covering Products, Virtual Gift Certificates, Customized Reports, product loading and moderation, new payment and delivery methods, and specialized marketing tools.
| Project Team | Technical Stack |
|---|---|
| 1 Business Analyst | Technologies Used: Headless E-Commerce |
| 2 Developers (Magento Senior Backend) | Backend: Magento Commerce Cloud, PHP (Symfony, Zend Framework, Magento Framework), RabbitMQ, Elasticsearch, ESB |
| 1 QA Engineer | Frontend Custom Solution: HTML5, PHP, JavaScript, CSS3 |
| Project Manager |
Challenges & Solutions
| Challenge | Solution |
|---|---|
| Synchronizing Real-Time Inventory Across Multiple Channels | We integrated the OMS with all sales channels, achieving real-time inventory synchronization. This ensured stock level consistency across platforms, enhancing customer satisfaction. |
| Coordinating Communication Among Various Systems | We introduced an Enterprise Service Bus, centralizing communication and ensuring a consistent data flow. |
| Integrating Multiple Third-Party Systems and Providers | A robust middleware layer was implemented to manage different data formats, ensuring seamless system communication. |
| Managing Scalability for High Traffic Volumes | We leveraged Magento Commerce Cloud’s scalability and conducted load tests, ensuring peak traffic handling without compromising user experience. |
Business Outcome
| Outcome | Result |
|---|---|
| Enhanced Customer Experience | Resulted in a 35% rise in customer engagement and a 25% boost in satisfaction. |
| Streamlined Operations | Automation led to a 40% reduction in manual tasks and a 30% cut in operational costs. |
| Robust Scalability | The platform managed up to 300% traffic spikes during high-demand periods. |
| Compliance and Security Assurance | Zero breaches or compliance issues throughout the year. |
| Increased Market Reach | Integration with Merchant Centers led to a 50% surge in site traffic. |
| Agility and Responsiveness | Achieved a 30% faster response to market changes. |
SoftLoft’s combined efforts and innovative solutions have set the stage for Mothercare’s sustained growth in e-commerce. The results underscore the project’s transformative impact.
Conclusion
If you are looking for a reliable and professional e-commerce agency, you should consider SoftLoft. They can provide you with the best e-commerce solutions by SoftLoft, using their expertise and experience in Magento development services and many other ecom solutions. Whether you need a new website, a redesign, an integration, or a support, SoftLoft can help you achieve your e-commerce goals. Visit their website today and hire dedicated developers for your project.
